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2012’s Most Successful CPG Brands

Which HBA SKUs made IRI's list?

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By: TOM BRANNA

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In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the U.S. multi-outlet geography, which includes traditional grocery, drug and mass market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. Information Resources, Inc. (IRI) announced today that only 11% of those launches met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status. The 200 top-sellin...

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